Trust a core value that works both ways
Trust is an intangible, but very real, asset. Our parent group, LKK, has been cultivating long-term,
mutually
trusting relationships with consumers, stakeholders and suppliers since 1888, and it is a practice that
Happiness Capital carries forward.
In today’s digital era, information overload and misinformation are undermining the trust that is crucial to
building long-term relationships within the business community. By contrast, Happiness Capital takes a
‘consumer-centric’ approach at all times and is proud to be recognised as one of the most trusted funding
groups by our partners - a fact substantiated by our B Corp rating.