Our portfolio partners
Trust is an intangible, but very real, asset. Our parent group, LKK, has been cultivating long-term, mutually trusting relationships with consumers, stakeholders and suppliers since 1888, and it is a practice that Happiness Capital carries forward.

In today’s digital era, information overload and misinformation are undermining the trust that is crucial to building long-term relationships within the business community. By contrast, Happiness Capital takes a ‘consumer-centric’ approach at all times and is proud to be recognised as one of the most trusted funding groups by our partners - a fact substantiated by our B Corp rating.
Trust a core value that works both ways
Happiness Capital is a proactive investor and, to date, we have provided the seed funding for some 51 startups – and the number is growing.

Our investee companies were chosen for their innovation and ability, but also their desire to positively impact the wider world, making it a better place by virtue of their operation and products.

We have well-established links across the U.S., Europe, Israel and China for sourcing opportunities. In all cases we look for innovative enterprises whose products and services lead to a Happiness Return in areas that are aligned with United Nation’s Sustainability Development Goal.

One of our portfolio, Searo, for example, has created a natural polymer wrapping for the food industry that does not harm wildlife when disposed of – it can even be digested. Another, Better Dairy, is researching plant-based proteins for use in dairy products offering a number natural benefits.

All of the enterprises we are associated with have spent years of patient, innovative research and we are happy to help them continue their journeys.
The Happiness
Return sharing
our success
with society
Happiness Capital is open to enterprises and VC partners who share our aims. Fast returns take second place to the enablement of our investee companies to meet their full potential.
Going forward
Our investment approach
Having the backing of a single founding organisation, LKK, we are able to utilise evergreen capital that is not subject to rigid demands and repayment schedules.

This approach gives our portfolio companies more flexibility and less pressure to prematurely return capital – a significant point of difference with many venture capital funds.

Additionally, we also provide strategic value to investee companies and have established partnerships with key venture capital partners in Hong Kong, Beijing, Shanghai, Tokyo, San Francisco, Boston, London, Berlin, Zurich, and Tel-Aviv. We enjoy a free hand in managing investments, and enjoy a streamlined decision- making process that enables us to review emerging trends swiftly.
A double investment strategy
Happiness Capital takes two routes to investment; we invest directly into startups, and we also partner with other venture capital funds. In the former, we focus on companies with innovative, practical solutions and business models, outstanding management teams and strong execution strategies.

In the latter, we look for partners with excellent investment and portfolio management capabilities, a solid track record, a good alignment of interests and a capable team.

Our capital investments range between $100,000 to $10 million for direct investments and $1 million to $10 million for fund investments, encompassing funding for pre-seed, seed, series A, series B, expansion stages (series C and beyond) and pre-IPO. NB - happily, statistics show that companies that performed well on ESG metrics tended to have lower risks and hence higher risk-adjusted returns, everything else being equal